In business, you have to stay current on the technology that is available to market and advertise products and services. Along with understanding the tools and options, a business has to be ready to use it to the advantage correctly. Many ad agencies want to follow the beaten path and are happy to take your hard-earned money for a standard job that won’t necessarily reach the customers that need to be reached. With a quality PPC campaign and some preparation, you can be sure you get the right exposure and needed traffic boost. Here are three things you should do before launching a pay per click advertising campaign.