Personal / institutional cards are the presentation letter of a Company / Business. Nowadays, for professionals, giving a good image has become a fundamental addition to boost the sales of their products or services.
Taking care of the corporate image of our company or business is very important when it comes to attracting new clients, especially because it provides, in most cases, a sense of trust and seriousness.
Within our corporate image, business cards are an excellent marketing tool that we should not miss. Nowadays it is not enough just to provide a quality product or service, it is also very important to know how to show it correctly in a professional way, so that it is functional, and at the same time modern. The image that a company gives of itself is the one that will convince, give confidence to the client when choosing it.
In the world of public relations, networking is the best instrument to make us known, exchange ideas, products, because people tend to do business with people they trust and what better to remember people with a good business card.
How should your business cards be
The business card must have the most important information, such as your name, position in the company, email, local and / or mobile phone, address, company logo, website and it is even recommended if your brand is not well known, put a slogan of the company or that they are dedicated to, to easily remember when seeing the card.
Before starting the design of your cards you have to know which market industry you belong to and what are the characteristics that identify it, for example: The financial industry is characterized by its seriousness, and on many occasions, elegance. A good design on a card will attract your future clients and your competition and that they do not get lost in the pocket or desk of the recipient.
The typeface chosen for the data is of the utmost importance: it must be legible and size that the necessary information can be understood so that they can be contacted if necessary.
Common errors on the card
Poorly Kept Cards: Receiving a wrinkled stained, or studded card speaks of a careless person who doesn’t give their professional image the importance it deserves. It is advisable to keep them in a sleeve or card holder.
Another mistake is trying to save on cost and choosing too thin paper or poor quality printing that will stain the fingers of those who receive it, which will also have a negative effect, so get your business cards done through Carbon Reprographics business Cards printing https://carbonrepro.com/business-cards/ that provide best services online. He added.
Use fonts that are not legible.
Never go out without them, remember that you never know when you may need one.
How to differentiate ourselves?
SPECIAL PAPERS: Papers with a wood finish, metallic, synthetic supports, transparent, with scratch-off ink, or even fabric. The possibilities are endless, but the result is unique.
UNIQUE FINISHES: Do not limit yourself to choosing matt or gloss, and give it a special touch with a soft-touch finish, or with a 3D varnish, that will leave your clients speechless. And if you dare, add a deluxe touch with a gold or silver stamping, or an embossing that will give a unique relief to your card.
DIE-CUTTING AND SPECIAL SIZES: Choose a different format, because your company is different. You can choose a single, double, or even triple card, with a personalized, perforated die-cut, to also use as a label for your products. Choose a unique size, and make your card stand out from the rest.
INTERACTIVE: We can add a QR code with a downloadable file, with a link, or with our contact information in the form of a V-Card, so that you can add us to your agenda in just one click. Or simply, make the client play with our card