Before starting an Indiegogo campaign, an Indiegogo expert creates a plan, and creating a pitch video is an important part of the plan. The Indiegogo expert creates a powerful video to tell your story. It’s a fact that a campaign with a pitch video works 4 times better than a campaign without a pitch video. A good video shows your idea in action. You can use video to create a human connection with your audience. In this article, you will learn how to create a compelling pitch video.
Hook the Viewer
Consider the attention span of your audience. A slow start will not help. Make sure that the video does the following in the first 30 seconds:
- Grabs the attention of your audience.
- Introduces the product.
- Shows the benefits of your idea.
Keep it Short
A 2 minute to 2.5-minute video secures the greatest engagement. Your audience can watch a short video to the end. Therefore, keep the video short and simple.
Focus on the Benefits and Features
Your pitch video should show the difference between features and benefits. The feature is a technical aspect and the benefit is the difference that feature makes. Therefore, focus on benefits and features.
Be Real and Personal
Your team needs to create a connection with backers before presenting your idea. This gets backers excited about the product. This personal connection can be rewarding as they can trust your team. Make sure that you:
- Speak to the camera directly.
- Be honest.
- Show passion.
Ensure Audio Quality
Audio quality is as important as video quality. Choose a quiet space for recording. There should be no noise. Also, consider subtitles.
Find a Native Speaker
If you are not a native English speaker then find one to review the script. Whether you are going to launch the campaign in the US or outside the US, take your time to write a good script to clearly communicate your idea.
Include Call to Action
You also need a call to action in your video. It is a statement that asks your audience to contribute to your campaign.
Role of a Pitch Video
An Indiegogo expert uses a pitch video or pitch deck to answer the following basic questions by backers:
- What is the product?
- What are the benefits of the product?
- How to use that product?
- Can they trust you?
- Do they want that product?
- Will you deliver the promised product?
These are simple questions that can be challenging to answer. Products are often complex. Your team must understand the product inside and out.
Show this video to someone who has no idea of the product.
You Need a Great Plan
Before you make a pitch video, you need a plan. Take the following steps:
Step 1: Position Statement
A position statement helps your audience understand who they are speaking to and why the product/idea is the best for them. Here is a template for a position statement:
- For whom
- Who is the most interested
- The product is within an existing or new category
- The product provides certain features and benefits
- Unlike the product’s competitors
Step 2: Write Your Story
This is the most challenging part of making a pitch video. You need a story that explains the value of the device/idea. The story makes the video inspiring. If you understand why backers will invest in your product/idea, you can write a good story yourself.
Step 3: Find Your Tone
While writing your story, consider your brand’s tone. This depends on the category of the product or idea. The tone for a revolutionary medical device will be different from the tone of communication technology.
Step 4: Decide Your Budget
You want the video to be professional. However, depending on your idea, you may or may not need top-notch video production.
Step 5: Pick an Agency
If you want your Indiegogo campaign to succeed, you need an Indiegogo expert. A good Indiegogo agency handles the campaign right from the beginning to the end.