Have you ever bought a sponsored post and know what it is for? There are many publishers who offer sponsored posts on their most representative web pages. But there are also publishers who try to benefit from this service without offering quality metrics.
So, as an advertiser, what should we keep in mind to achieve good results when buying a sponsored post? We tell you the advantages of hiring sponsored posts and what you should look to buy in the media that best suits you.
Advantages of buying sponsored posts
Usually sponsored posts are purchased with a compelling reason behind that responds to a branding or SEO strategy . There are usually several main benefits of buying sponsored posts on blogs and other content websites. Among them are:
- Get quality backlinks: every time we hire a sponsored post we can include one or more links under keywords naturally. These keywords are known as anchor text since it is the text that the link will be under. It is recommended to include a single link so that it offers more naturalness to the text.
- Valuable content: users will detect this post as useful and valuable content for them, and will associate it with your brand as it will be present in it.
- Non-intrusive advertising: the internet is a place where there are many types of constant advertising, on any website, on social networks, in videos, etc. Articles, in general, tend to be content that users seek voluntarily since it is useful or entertainment information and, since sponsored posts are so natural, most users do not detect them as advertising.
- Improve SEO: if we have backlinks in sponsored posts, it will favor us at the SEO level from several points of view. On the one hand, if the links are Follow we can improve in authority. On the other, even if they are NoFollow they can bring us traffic to our website and thus improve ranking positions.
- Reach a new audience: the blogs and websites where that content is going to be posted can (should) have a target audience or potential audience for your brand.
- Durability: it is not about buying an ad, but rather buying content that adds value and stays on that page over time. So it does not expire, it can be useful after years.
What should you look to buy a sponsored post?
Before buying a sponsored post, we should look at metrics and objective data about the medium in which the post will appear.
1) SEO metrics
SEO metrics are one of the pillars when choosing the websites where we want to buy sponsored posts. Many sponsored post selling platforms, such as Publisuites, offer this data directly.
Although we can use paid or free tools such as Screaming Frog, MOZ, Semrush, Sixtrix or Ahrefs to check the metrics that determine how good a website is.
Those metrics are:
Domain Rating (DR)
One of the most important metrics lately is having the Ahrefs Domain Rating (DR) . Rate the SEO quality of a website from 0 to 100. All websites that are above a 30 – 35 can be considered good for them to talk about us.
Domain Authority (DA) and Page Authority (PA)
These two metrics belonging to MOZ measure domain authority and page strength. They are basically based on the quality and number of inbound links that the web page has, but it also includes other types of data to make the assessment.
Citation Flow (CF) and Trust Flow (TF)
Another of those companies is Majestic , which developed the CF and TF. The first values the amount of links a website has and the second the quality of those links.
On our platform, advertisers can filter using different SEO metrics to ensure they find the best websites to talk about their business.
Here we leave you a sample of all the metrics that appear in the filters when choosing a means to buy a sponsored post:
2) Frequency of publication
Another aspect to consider when buying sponsored posts is the frequency of publication. It recommended establishing a constant and not a temporary publication frequency.
We recommend establishing a frequency so that sponsored posts are published each week so that there are always people talking about your brand or business and have more and more visibility.
3) DoFollow and NoFollow links
It is very important to distinguish between DoFollow and NoFollow links since they are very important when buying sponsored posts .
Dofollows directly affect your positioning as they transfer authority. And although the Nofollows do not do it directly, it is advisable to have them to give naturality to your link profile.
Since September 2019 Google launched a new attribute, the rel = “sponsored” recommended for sponsored posts or paid articles. How this attribute type affects handover is still unknown.
4) Number of visits
Many advertisers who decide to buy sponsored posts interested in the actual number of visits to the website or blog in question. How to know the real visits that a medium has? In Publisuites, we have introduced the possibility of seeing the organic traffic of the websites. That the publishers have connected with Google Analytics.
Showing real data is a plus point to give more credibility and confidence on those websites.
5) Theme and audience of the chosen page
Another of the fundamental pillars, if not the most important, is the theme of the website chosen to buy the sponsored post.
The more specialized and related to your business the medium in which you are going to buy the sponsored post, the better for those visits to make you better. We are not only talking about the niche or specialized blogs. You can also buy in the press that has a section related to the topic in which you interested.
The public that visits this medium will be because they are really interested in the subject. Therefore, they can become potential customers for our brand thanks to a sponsored post.
How much does a sponsored post cost?
This is the million-dollar question: how much can a sponsored post cost. In general, there is no exact price and it depends on many factors. Such as those we have seen before, to analyze how good a website is. Such as its quality, traffic, the media community in numbers and the type of audience, etc.
Keep in mind that buying a sponsored post on a blog is not the same as buying it from a national media outlet. Such as the online newspaper El Mundo, so the price will fluctuate.
We can come up with prices from $25 to $5,000. That is why you have to look very carefully at the metrics to know where we invest the money.
Let me show you based on the data extracted in our latest Linkbuilding Study. The average price of sponsored posts purchased by advertisers on the platform.
Of course, this does not mean that there are no cheaper and more affordable means. If you are starting your Linkbuilding strategy.
Platforms to buy sponsored posts
To buy a sponsored post we can contact freelancers or bloggers directly. But there platforms dedicated to mediating and facilitating the exchange of data to obtain the most suitable sponsored post, such as Publisuites.
These platforms to buy sponsored posts are specialists and contain all kinds of themed and generic means. In which they also offer metrics about them, so they can guide and advise you during the process.
In addition, an added value is that not only will you save time when it comes to finding media. They also guarantee publication in it and support to manage an incident.
It should be noted that platforms like Publisuites also have what is known as the Managed Service where they manage your campaigns at the post sponsored level for a monthly fee.
In short, a sponsored post can be very advantageous in terms of branding and SEO for your brand. If you want to make sure you choose the most suitable medium according to your subject and audience. As well as consult all those metrics when buying a sponsored post, you must do the previous study.
For this reason, in Publisuites, we include all the metrics in the panel of each registered web page to facilitate and speed up the consultation. What are you waiting for to register as an advertiser and buy your sponsored posts to improve your SEO?
Sarah Johnson is a Online Streaming Device Expert and has been working in the specialized business since 2002. As a specialized master, Samuel has composed specialized web journals, manuals, white papers, and surveys for some sites, for example, www.hulu.com/activate.