A fool and his money can be parted soon. This old day’s idiom has never been so real particularly when it comes to poor PPC management. PPC services management is not that difficult if the right practices are being used, PPC can be a God’s gift. You can instantly start making money with it. Unluckily, the following PPC management mistakes are so familiar you don’t even realise you make them and typically most of them happen out of frustration with the money you are investing in Google.